These guys both talk about, to some degree, writing books, but really focus on how to get your book into more readers’ hands. Some of that information comes out in the book. But we also talk about how we might use the information and tricks we’ve learned from promoting books to how we might do a better job promoting our podcasts.
Promoting Each Other
If you’re trying to build an audience…SHARE YOURS WITH SOMEONE ELSE! You’ll give a little of your audience to them (don’t worry, they won’t up and abandon you…), but they will do the same in kind for you. So find someone who does something in a similar vain, and try to work something out with them. How does one do that?
Christopher Tallon Spoke to me about how he started his Podcast Creative Ops and the associated website and blog to build an audience for his forthcoming novel, Switchers. Chris has Twitter, Facebook, Instagram, and Goodreads. If you take one thing from this episode it's to preorder Switchers. Nothing has a bigger impact on a writer's life than preordering his book, and you have that chance from now until June 3rd. So do it. Preorder Switchers today.If you're curious to check any of the movies we mentioned you can pick up a copy of Looper for a fun time travel yarn, or Primer for a more disturbing time travel tale.As always, please join my newsletter for more insights on the marketing mindset you won't find anywhere else and jump over to Patreon where you can support my show for as little as $5.00 a month.Subscribe to my Substack for unparalleled partner content, and follow me on Twitter. Get full access to TRBM at jodyjsperling.substack.com/subscribe
Asking questions is not just another sales technique. It goes much deeper because when you ask a question and someone answers it, you are building a connection. You can begin a conversation with them and get to know them and allow them to get to know you, which as authors is something we want to do with our audience. As you ask questions and genuinely engage with people you will start to see your audience grow.
02:15 Jody's Story
05:07 The Reluctant Bookmarketer Podcast
06:53 The reason questions work so well
08:33 Implementing this approach
15:04 Engaging with people who respond
17:18 How do questions help us find our niche
20:14 What do you do with the information you get
23:40 What platforms to use with this
29:01 How to know when you've asked a great question
33:41 Planning your questions
37:58 Jody's most engaging questions
44:19 Are there bad ones to ask
45:33 How to avoid making people feel interrogated
46:16 What happens to people when you ask questions
49:42 Author Action Point
Show Notes: https//authoryourdream.com/episode/asking-questions/
You must be logged in to post a comment.