So Much Author Knowledge in One Place!

christopher tallon, jody sperling, and kenny mackay

Ep.80 | Jody Sperling & Kenny MacKay – Networking & Marketing Creative Ops

Three podcasts are represented on this one: The Reluctant Book Marketer, Author Your Dream, and (duh…) Creative Ops. Jody Sperling, Kenny MacKay, and I let you in on a marketing meeting between podcasters. Jody and Kenny are both in the business of helping authors grow their audience. Now we're trying to grow our own. . . . Jody Sperling, THE RELUCTANT BOOK MARKETER @jodyjsperling on Twitter and Instagram  . . . Kenny MacKay, AUTHOR YOUR DREAM @PodcastAuthor on Twitter; @author_your_dream on Instagram . . . Get my book, follow me on the interweb, and see who's been on the show at  


I know what punctuation is, alright? I had a brainfart.

Anyway, listen to us talk about author stuff, podcaster stuff, and whatnot. And give the other guys’ podcasts a listen! They have really good info, and they put together a nice show.

Jody and Kenny (from The Reluctant Book Marketer and Author Your Dream, respectively)

Listen to These:

SEO with Christopher Tallon TRBM

Christopher Tallon Spoke to me about how he started his Podcast Creative Ops and the associated website and blog to build an audience for his forthcoming novel, Switchers. Chris has Twitter, Facebook, Instagram, and Goodreads. If you take one thing from this episode it's to preorder Switchers. Nothing has a bigger impact on a writer's life than preordering his book, and you have that chance from now until June 3rd. So do it. Preorder Switchers today.If you're curious to check any of the movies we mentioned you can pick up a copy of Looper for a fun time travel yarn, or Primer for a more disturbing time travel tale.As always, please join my newsletter for more insights on the marketing mindset you won't find anywhere else and jump over to Patreon where you can support my show for as little as $5.00 a month.Subscribe to my Substack for unparalleled partner content, and follow me on Twitter. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit

Using Questions to Grow Your Audience with Jody J. Sperling Author Your Dream

  Asking questions is not just another sales technique. It goes much deeper because when you ask a question and someone answers it, you are building a connection. You can begin a conversation with them and get to know them and allow them to get to know you, which as authors is something we want to do with our audience. As you ask questions and genuinely engage with people you will start to see your audience grow. Highlights 02:15 Jody's Story 05:07 The Reluctant Bookmarketer Podcast 06:53 The reason questions work so well 08:33 Implementing this approach 15:04 Engaging with people who respond 17:18 How do questions help us find our niche 20:14 What do you do with the information you get 23:40 What platforms to use with this 29:01 How to know when you've asked a great question 33:41 Planning your questions 37:58 Jody's most engaging questions 44:19 Are there bad ones to ask 45:33 How to avoid making people feel interrogated 46:16 What happens to people when you ask questions 49:42 Author Action Point   Show Notes: https//  

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