Thanks for stopping by! I hope you find this information relevant whether you’re a writer or not. Any creative trying to market themselves could potentially benefit from this.

Ready?

Here’s a link to the news write-up!

How I Got on the News

It’s actually pretty simple.

My friend, Mike Logan (aka The Ice Cold Comedian)–who happens to have a pretty funny YouTube channel–said, “You could probably get on the local news if you sent a press release to the right person. I actually know the right person. Write a press release and I’ll send it to them.”

Or something like that…

Writing a press release might sound daunting if you’ve never done it. Fortunately, I’ve written them professionally before. But even if you haven’t there’s…

Good News about Writing a Press Release

It really isn’t that hard. It’s just a matter of knowing what they look like, and how to organize it. I’ve written them for startups, entertainers, and podcasts. You don’t need a lot of training or anything to write one. Just do what I did

1. I Googled…

HOW TO WRITE A PRESS RELEASE FOR A NOVEL

My actual Google search term

There are tons of examples and paragraph-by-paragraph guides. This can apply to anyone who’s trying to get some media attention. Just make sure you search for the type of PR that you’re looking for (ie. “art show press release” for an art show, “poetry collection press release” for a poetry…yadda yadda yadda…and all that.

2. Start Writing It…

Take the examples that resonate with you (notice I didn’t give you any links (I did it on purpose (you’ll find some pretty fast (don’t worry, buddy)))) and copy them. See if there’s a HOW TO WRITE A _________ PRESS RELEASE article somewhere.

Make yours looks like theirs, but with your information.

3. Run It by a Friend…

Remember when I said my comedian friend Mike (who you should follow on Instagram) told me to do this in the first place? He looked it over. Suggested one thing. I fixed it. And then it was sent out. It took maybe 2-3 weeks to hear back, and then…

As they say these days: Try it out.

Write a press release and let me know if you get a bite! If you do…follow me on any and all social media @TallonWrites and–dude…seriously–tell me about it.

As always, hit up all them linkies under that bald, beautiful face just below.

That is all.

-CT

Christopher Tallon is the author of the dark, adventurous, time-travel novel Switchers.

You are the best thing / You are the best thing / You are the best thing / That’s ever happened to me

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PS – Listen to my podcast. Sorry…please.

Goodbye, folks! (For now…) – Creative Ops

Find me, Christopher Tallon, slinging my novel Switchers in-person the next few weekends: September 8 & 9, 5p-11p, After Dark Art Market, Canal Park in Grand Rapids, MI (shout out to Lions & Rabbits Center for the Arts for the event) September 16, 10a-1p, Author's Alley, Hyne Alley, Brighton, MI (thank you to 2 Dandelions Bookshop for the opportunity) .   .   . Goodbye, folks! (For now…) I'm not "ending" the show. Let's be clear there. I just need to free up time. I'm in the middle of writing another novel and I still have yet to record the audiobook for my first novel. So I'm going to be doing those two things mainly in the time previously spent booking, recording, editing, and promoting the podcast. HUGE THANKS to all the listeners who got a copy of my debut novel Switchers. You guys are amazing, creative, supportive people. I appreciate you very much. For the first few months, you were the only audience I had. I hope you'll stay subscribed so we can catch up when the show returns. And I might do an episode here or there while on hiatus. There are people and things I still want to talk to and/or about. And I'll probably use the podcast to give updates on the new book as it progresses and whatnot. Stay creative. Thanks for listening. I'll talk to you again.   Your friend in creativity, Christopher Tallon  

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